| Description |
ix, 238 pages : illustrations ; 23 cm |
| Contents |
"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics |
| Summary |
"Critics point to the popularity of McDonald's as a prime example of globalization and the supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import - from translating films and television into hundreds of languages to changing the menu at a McDonald's to include the Japanese favorite Chicken Tastuta."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages [207]-213) and index |
| Subject |
Globalization -- Social aspects.
|
|
Civilization, Modern -- American influences.
|
| SUBJECT |
United States -- Foreign relations -- 2001-2009.
http://id.loc.gov/authorities/subjects/sh2001000115
|
| LC no. |
2005023400 |
| ISBN |
0801883539 hardcover alkaline paper |
|
9780801883538 |
|
