Description |
xi, 274 pages ; 24 cm |
Contents |
Machine derived contents note: Introduction: the contemporary landscape of sport -- advertising 1 -- STEVEN J. JACKSON, DAVID L. ANDREWS AND -- JAY SCHERER -- 1 Model behavior? Sporting feminism and consumer -- culture 24 -- MARY G. McDONALD -- 2 "Knowing" the hero: the female athlete and myth at -- work in Nike advertising 39 -- DEBRA A. CAPON AND MICHELLE T. HELSTEIN -- 3 Women's sports in Nike's America: body politics and -- the corporo-empowerment of "everyday athletes" 59 -- MICHAEL D. GIARDINA AND JENNIFER L. METZ -- 4 Enlightened racism and celebrity feminism in -- contemporary sports advertising discourse 81 -- JIM McKAY -- 5 Race, representation, and the promotional culture of -- the NBA: the Canadian case 100 -- BRIAN WILSON -- 6 Sport, sexuality and representation in advertising: -- the political economy of the pink dollar 119 -- ROBYN JONES AND ROGER LEBLANC -- 7 Fitting images: advertising, sport and disability 136 -- MARGARET DUNCAN AND ALAN AYCOCK -- 8 Close encounters of another kind: nationalism, media -- representations and advertising in New Zealand rugby 154 -- NICK PERRY -- 9 Global gaming: cultural Toyotism, transnational -- corporatism and sport 172 -- DAVID L. ANDREWS AND MICHAEL SILK -- 10 "I'm afraid of Americans"? New Zealand's cultural -- resistance to violence in "globally" produced sports -- advertising 192 -- ANDREW GRAINGER AND STEVEN JACKSON -- 11 Cursed or carefree? Menstrual product advertising and -- the sportswoman 213 -- ANNEMARIE JUTEL -- 12 Generational marketing: fitness, health and lifestyle -- formations 227 -- JEREMY W. HOWELL -- 13 Staging identity through consumption: exploring the -- social uses of sporting goods 241 -- FABIEN OHL |
Summary |
"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET |
Analysis |
Advertising |
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Body image |
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Marketing |
Notes |
Formerly CIP. Uk |
Bibliography |
Includes bibliographical references and index |
Subject |
Sports -- Social aspects.
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Advertising -- Social aspects.
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Author |
Andrews, David L., 1962-
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Jackson, Steven J., 1958-
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LC no. |
2004050753 |
ISBN |
041533991X |
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0415339928 paperback |
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