The shape of the book. The 'handmaiden' model reconsidered -- 1. A tale of two institutions. The humanities in Australian tertiary education. Cultural studies and criticism. Cultural policy. The Australian television system. Symbolic policy, symbolic criticism? -- 2. Nations at the crossroads. The nation between internationalism and localism. Economic rationalism and cultural regulation. The inquiry into Australian content on commercial television. Conclusion: policy-oriented television analysis -- 3. The unworthy discourse? Advertising and national culture. The inquiry into foreign content in television advertisements. Cultural studies and advertising. Television advertising and national culture. Conclusion -- 4. The future close at hand: pay television in Australia. The shape of debate on pay television in Australia. Issues for cultural studies. Conclusion -- 5. Shock! Horror! Violence and television. Dominant paradigms. Cultural studies responses. Violence and public policy in Australia. The Australian Broadcasting Tribunal inquiry into violence on television. Implications for cultural studies. Conclusion -- 6. Implications for research, education and policy. Implications for research. Shaping the curriculum. Policy implications