Title Myths, symbols and branding : Türkish national identity and the EU / by Hatice Sitki

Published [Place of publication not identified] : [publisher not identified], 2008

Copies

Location	Call no.	Vol.	Availability
MELB	305.8 Sit/Msa		AVAILABLE

Description vi, 255 pages : illustrations ; 30 cm Summary This thesis explored the hypothesis that myths + symbols + branding, created the Republic of Türkey's collective group identity, and the identity of Mustafa Kemal Atatürk. The same formula tested the 'creation' of Europe/EU's group identity. Three formulas were created: bridge-word formula; composite-word formula; cyclical-word formula, to test this premise Notes Submitted to the School of Communication and Creative Arts of the Faculty of Arts and Education, Deakin University Degree conferred 2009 Thesis (Ph.D.)--Deakin University, Victoria, 2008 Bibliography Includes bibliographical references (pages 186-249) Subject Atatürk, Kemal, 1881-1938. Group identity -- Turkey. Group identity -- European Union Genre/Form Academic theses. Author Deakin University. Faculty of Arts and Education. Deakin University. School of Communication and Creative Arts.

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