Machine generated contents note: 1.A Diamond is Forever. Or is it? -- 2.Agenda Setting - "A Rebel is a Girl's Best Friend": Creating Global Concern for Blood Diamonds -- 3.Decision-Making: The Creation of an Independent Tripartite Forum, the Kimberley Process -- 4.The Kimberley Process Certification Scheme: A Voluntary Agreement, Not a Treaty -- 5.Implementation: Translating Words into Action -- 6.Revitalization: Resetting Agendas and Reinvigorating the Campaign -- 7.Conclusions: Beyond Blood Diamonds