Description |
xxxii, 679 pages : illustrations (chiefly color) ; 28 cm + 1 videodisc (4 3/4 in.) |
Contents |
Pt. 1. Understanding the Nature of Mass Media -- 1. Understanding Mass Media and the Importance of Media Literacy -- 2. Making Sense of the Media Business -- 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics -- 4. Making Sense of Research on Media Effects and Media Culture -- Pt. 2. Media Giants and Cross-Media Activities -- 5. A World of Blurred Media Boundaries -- 6. Understanding the Strategies of Media Giants -- Pt. 3. The Print Media -- 7. The Book Industry -- 8. The Newspaper Industry -- 9. The Magazine Industry -- Pt. 4. The Electronic Media -- 10. The Recording Industry -- 11. The Radio Industry -- 12. The Motion Picture Industry -- 13. The Television Industry -- 14. The Internet and Video Game Industries -- Pt. 5. Advertising and Public Relations -- 15. The Advertising Industry -- 16. The Public Relations Industry |
Bibliography |
Includes bibliographical references (pages 662-666) and index |
Notes |
DVD. Region unspecified |
Subject |
Mass media.
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LC no. |
2008021757 |
ISBN |
9780415960588 (hardback : alk. paper) |
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0415960584 (hardback : alk. paper) |
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9780415960595 (paperback: alk. paper) |
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0415960592 (paperback: alk. paper) |
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