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Book Cover
Book
Author Turow, Joseph.

Title Media today : an introduction to mass communication / Joseph Turow
Edition Third edition
Published New York : Routledge, 2009

Copies

Location Call no. Vol. Availability
 MELB  302.31 Tur/Mta 2009  AVAILABLE
Description xxxii, 679 pages : illustrations (chiefly color) ; 28 cm + 1 videodisc (4 3/4 in.)
Contents Pt. 1. Understanding the Nature of Mass Media -- 1. Understanding Mass Media and the Importance of Media Literacy -- 2. Making Sense of the Media Business -- 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics -- 4. Making Sense of Research on Media Effects and Media Culture -- Pt. 2. Media Giants and Cross-Media Activities -- 5. A World of Blurred Media Boundaries -- 6. Understanding the Strategies of Media Giants -- Pt. 3. The Print Media -- 7. The Book Industry -- 8. The Newspaper Industry -- 9. The Magazine Industry -- Pt. 4. The Electronic Media -- 10. The Recording Industry -- 11. The Radio Industry -- 12. The Motion Picture Industry -- 13. The Television Industry -- 14. The Internet and Video Game Industries -- Pt. 5. Advertising and Public Relations -- 15. The Advertising Industry -- 16. The Public Relations Industry
Bibliography Includes bibliographical references (pages 662-666) and index
Notes DVD. Region unspecified
Subject Mass media.
LC no. 2008021757
ISBN 9780415960588 (hardback : alk. paper)
0415960584 (hardback : alk. paper)
9780415960595 (paperback: alk. paper)
0415960592 (paperback: alk. paper)