| Description |
409 pages : illustrations ; 22 cm |
| Contents |
Pt. 1. Setup & use: Why use twitter? / Kaia Landon -- Who uses twitter? / Caroline Wallis -- Making the case for twitter / Peter Davis -- Twitter and your organisation / Elizabeth P. Stewart -- Starting out with twitter / Dan Zambonini -- What to tweet about / Laurence Hill -- Adding images, audio and video / Wendy White -- Using twitter for research / Beck Tench -- The public relations opportunity / Wendy White -- Using third-party applications / Alyssa Gardina -- Measuring, analysing and reporting / Dana Allen-Greil -- Using multiple twitter accounts / Dan Zambonini -- Developing a social media strategy / Elizabeth P. Stewart. Part 2: Case studies: Fabrica / Laurence Hill -- Mesa Historical Society / Kaia Landon -- The Migration museum / Catherine Manning -- Museu Picasso / Conxa Roda -- National Museum of American History / Dana Allen-Greil -- The National Trust / Debbie Smith -- Confessions of a Long Tail visionary / Jeff Gates -- Clearing the path for Sisyphus / Jeff Gates -- Tate / Katy Beale -- Unites States Holocaust Memorial Museum / David Klevan -- The experience of YuffyMOH / Shona Carnall -- Developing a twitter-based project / Peter Davies |
| Summary |
Addresses the best ways in which museums, galleries and cultural organisations are using Twitter to involve and expand their patron base. It also provides information about having a successful twitter presence and in-depth case studies from successful museum users |
| Bibliography |
Includes bibliographical references |
| SUBJECT |
Twitter. http://id.loc.gov/authorities/names/n2009031956
|
| Subject |
Online social networks.
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Museums -- Social aspects.
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Museum visitors -- Social networks.
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Art museum visitors -- Social networks.
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| Author |
MuseumsEtc
|
| ISBN |
9780956194367 |
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