| Description |
xix, 225 pages : illustrations ; 27 cm |
| Series |
Communications, media, and culture |
|
Communications, media, and culture.
|
| Contents |
Foreword: Telling All the Stories / George Gerbner -- Preface and Acknowledgments -- Ch. 1. Television and the Environment: An Introduction -- Ch. 2. An Overview of Television Economics -- Ch. 3. Advertisers and Their Audience -- Ch. 4. Signification, Discourse, and Ideology -- Ch. 5. Television Realisms -- Ch. 6. The Flow of Commodities -- Ch. 7. From Consumers to Activitists |
| Summary |
Using examples drawn from commercials, news broadcasts and TV shows, this book provides a study of the consequences of television's power over our habits of material consumption and television's ultimate impact on the environment |
| Bibliography |
Includes bibliographical references (pages [187]-218) and index |
| Subject |
Television advertising -- Social aspects.
|
|
Television broadcasting -- Economic aspects.
|
|
Television broadcasting -- Influence.
|
|
Television broadcasting -- Social aspects.
|
| Author |
Craig, Steve, 1947-
|
|
Steinman, Clayton M.
|
| LC no. |
98022954 |
| ISBN |
0813525918 (hardcover : alk. paper) |
|
0813525926 (paperback: alk. paper) |
|
