| Description |
xii, 206 pages : illustrations ; 22 cm |
| Series |
Sage communications in society series |
|
Sage communications in society series.
|
| Contents |
Machine derived contents note: Part One: The Giant Medium -- Introduction and Overview -- Watching Television -- Part Two: Watching Programs -- Choosing Different Programs -- Watching Different Episodes -- How Much We Like What We Watch -- Part Three: How Programs Reach Us -- Broadcast Channels -- The New Channels -- Part Four: Paying For Television -- What it Costs -- How We Pay -- Part Five: Television Today And Tomorrow -- Televison as a Medium -- Concerns about Television -- The Future -- Appendix A -- Television Advertising -- Appendix B -- Who is Viewing? |
| Summary |
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which activ |
| Analysis |
Advertising |
|
Attitudes |
|
International comparisons |
|
Overseas item |
|
Society Effects of television |
|
Society. Effects of television |
|
Subscription television |
|
Television |
|
Television channels |
| Notes |
Includes index |
|
Society. Effects of television (BNB/PRECIS) |
| Bibliography |
Bibliography: pages 179-188 |
|
Includes index |
| Notes |
Print version record |
| Subject |
Broadcasting.
|
|
Television broadcasting -- Social aspects.
|
|
Television viewers -- Psychological aspects.
|
|
Television viewers.
|
|
Television -- Social aspects.
|
| Author |
Ehrenberg, A. S. C.
|
| LC no. |
88062287 |
| ISBN |
0803981546 (cased) |
|
0803981554 (paperback) |
|
