Title Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach

Edition Fifth edition Published New York ; London : Longman, [1989] ©1989

Copies

Location	Call no.	Vol.	Availability
W'PONDS	302.234 Def/Tom 1989		AVAILABLE

Description xiv, 368 pages : illustrations ; 23 cm Summary Locates specific issues in classical sociological and psychological theories and links them to mass communication--identifying various ways in which individuals and the whole of society depend on information provided by mass communication Analysis Mass media Social aspects Notes Includes index Bibliography Includes bibliographies and index Subject Mass media -- Social aspects -- History. Mass media -- Social aspects -- United States -- History. Author Ball-Rokeach, Sandra. LC no. 88009245 ISBN 0582998700 (paperback) 080130007X (hard)

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