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Book Cover
Book
Author Anderson, James A. (James Arthur), 1939-

Title Mediated communication : a social action perspective / James A. Anderson, Timothy P. Meyer
Published Newbury Park : Sage Publications, [1988]
©1988

Copies

Location Call no. Vol. Availability
 MELB  302.234 AND-M  AVAILABLE
Description 367 pages ; 24 cm
Series Current communication ; v. 1
Current communication, an advanced text series ; v. 1
Current communication ; v. 1
Current communication, an advanced text series ; v. 1
Contents Machine derived contents note: Part One: The Perspective Of Analysis -- The Nature of Communication -- Thoughts on the Mediated Communication Industry -- The Contexts of Reception -- The Social Action of Mediated Communication -- Part Two: The Search For Effects -- In Search of Effects -- Experimental Methods in Communication Research -- Survey and Ethnographic Methods in Mediated Communication Research -- Claims and Evidence -- Part Three: An Organizing Theory -- Accommodation Theory
Analysis Communication Effects of mass media
Notes Includes index
Bibliography Bibliography: pages 340-364
Subject Mass media -- Influence.
Mass media -- Research -- Methodology.
Mass media -- Social aspects.
Author Meyer, Timothy P.
LC no. 88023903
ISBN 080393050X