Chapter 1: Social media and digital scholarship; Chapter 2: Using social media to publicise your work; Chapter 3: Using social media to build your network; Chapter 4: Using social media to manage information; Chapter 5: Using social media for public engagement; Chapter 6: The dark side of social media; Chapter 7: Professional identity in an age of social media; Chapter 8: Communicating effectively online; Chapter 9: Finding the time for social media; Chapter 10: Social media and the future of the university