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Book Cover
Book
Author Carey, John, 1946-

Title When media are new : understanding the dynamics of new media adoption and use / John Carey and Martin C.J. Elton
Published Ann Arbor : Digital Culture Books/University of Michigan Press and the University of Michigan Library, 2010

Copies

Location Call no. Vol. Availability
 W'BOOL  302.231 Car/Wma  AVAILABLE
Description viii, 363 pages : illustrations ; 23 cm
Series The new media world
New media world.
Contents Introduction -- Processes. Adoption of new media -- The fragility of forecasting -- Implementation -- User research -- Case studies. How new media affect television viewing -- Videophones and teleconferencing -- When online media were new : the missing chapter -- The long road to interactive television -- Satellite radio -- The integration of mobile phones into everyday life
Bibliography Includes bibliographical references and index
Subject Digital media -- Social aspects.
Author Elton, M. C. J.
LC no. 2010004475
ISBN 9780472070855 cloth alkaline paper
0472070851 cloth alkaline paper
9780472050857 paperback alkaline paper
0472050850 paperback alkaline paper