This study examines the use of new media by organisations which represent the oldest culltures on earth, finding that new media have transformed the practices of Indigenous cultural micro-enterprises, by providing an inexpensive channel for global cultural profile, increasing efficiency and viability, and reducing social and geographic discrimination
Notes
Submitted to the School of Management and Marketing, Faculty of Business and Law, Deakin University
Degree conferred 2009
Thesis (Ph.D.)--Deakin University, Victoria, 2008
Bibliography
Includes bibliographical references (leaves 441-475)