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Author Cardamone, Megan

Title The role of new media in Indigenous cultural micro-enterprises / by Megan Cardamone
Published [Place of publication not identified] : [publisher not identified], 2008

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Location Call no. Vol. Availability
 MELB  302.2308991 Car/Ron  AVAILABLE
Description xx, 480 leaves + appendices ; 30 cm
Summary This study examines the use of new media by organisations which represent the oldest culltures on earth, finding that new media have transformed the practices of Indigenous cultural micro-enterprises, by providing an inexpensive channel for global cultural profile, increasing efficiency and viability, and reducing social and geographic discrimination
Notes Submitted to the School of Management and Marketing, Faculty of Business and Law, Deakin University
Degree conferred 2009
Thesis (Ph.D.)--Deakin University, Victoria, 2008
Bibliography Includes bibliographical references (leaves 441-475)
Subject Ethnic arts -- Australia -- Management.
Business enterprises, Aboriginal Australian -- Management.
Small business -- Australia -- Management.
Cultural property -- Digitization.
Electronic commerce -- Australia.
Aboriginal Australians -- Commerce -- Australia.
Genre/Form Academic theses.
Author Deakin University. Faculty of Business and Law.
Deakin University. School of Management and Marketing