| Description |
xv, 328 pages ; 23 cm |
| Series |
Digital formations ; 94 |
|
Digital formations ; 94
|
| Contents |
Preface / Vincent Mosco, Queen's University -- After broadcast, what? : an introduction to the legacy of Dallas W. Smythe / Lee McGuigan, Annenberg School for Communication, University of Pennsylvania -- Foudnational texts -- Communications : blindspot of western Marxism : reprinted from Canadian journal of Political and Social Theory, with a new introduction by William Melody / Dallas Smythe -- Blindspots on western Marxism : reprinted from Canadian journal of Political and Social Theory, with new introduction by Graham Murdock / Graham Murdock -- Watching as working : the valorization of audience consciousness : reprinted from the spectacle of accumulation (Peter Lang), with a new introduction by Sut Jhally / Sut Jhally and William Livant -- Ratings and the institutional approach : a third answer to the commodity question : reprinted from critical studies in mass communication, with new introduction by Eileen R. Meehan / Eileen R. Meehan -- Social media, audience manufacture, and the work of self-marketing -- The institutionally effective audience in flux : social media and the reassessment of the audience commodity / Philip M. Napoli, Professor, Fordham University -- Extending the audience : social media marketing, technologies and the construction of markets / Jason Pridmore, Senior Research, DigIDeas, Daniel Trottier, Post-Doctoral Fellow, Uppsala University -- Children's online games and the commodification of play / Sara M. Grimes, Assistant Professor, University of Toronto -- Capital's new commons : customer communities, marketing and the work of the audience in communicative capitalism / Detlev Zwick, Schulich School of Business, York University, Alan Bradshaw, Royal Holloway, University of London -- The political economy of media technologies : the internet, mobile devices, and institutions in informational capitalism -- From googol to guge : the political economy of a search engine / Micky Lee, Associate Professor, Suffolk University -- Technologies of immediacy / Economies of Attention : On the Political Economy of Ubiquitous Connectivity and the Evolution of Mobile Media / Vincent Manzerolle, Lecturer, University of Western Ontario -- Actions, data, people : the economics of online behavior / Fernando Bermejo, Associate Professor, Universidad Rey Juan Carlos -- Toward a materialist theory of commercial media in a digital age -- "Free lunch" in the digital era : organization is the new content / Mark Andrejevic, Research Fellow, the University of Queensland, Australia -- Value, the audience commodity, and digital prosumption : a plea for precision / Edward Comor, Professor, University of Western Ontario -- Dallas smythe reloaded : critical media and communication studies today / Christian Fuchs, Professor, Uppsala University |
| Summary |
This collection comprises foundational texts and new contributions that re-visit the theory of the 'audience commodity' as first articulated by Dallas Smythe. It focuses on the historical and theoretical importance of this theory to critical studies off media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more then three decades |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Digital media -- Social aspects.
|
|
Mass media -- Audiences.
|
| Author |
McGuigan, Lee, 1986- editor
|
|
Manzerolle, Vincent, 1980- editor
|
| LC no. |
2013018176 |
| ISBN |
9781433123603 (hardback) |
|
9781433123597 (paperback) |
|
