| Description |
ix, 505 pages : illustrations ; 24 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
1. News Influence on Our Pictures of the World / Maxwell McCombs -- 2. Growing Up With Television: The Cultivation Perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli -- 3. A Priming Effect Analysis of Media Influences: An Update / Eunkyung Jo and Leonard Berkowitz -- 4. Social Cognitive Theory of Mass Communication / Albert Bandura -- 5. Mass Media Atittude Change: Implications of the Elaboration Likelihood Model of Persuasion / Richard E. Petty and Joseph R. Priester -- 6. The Expanding Boundaries of Political Communication Effects / Jack M. McLeod, Gerald M. Kosicki and Douglas M. McLeod -- 7. The Question of Media Violence / Barrie Gunter -- 8. Fright Reactions to Mass Media / Joanne Cantor -- 9. The Impact of Sexually Explicit Media / Richard Jackson Harris -- 10. Minorities and the Mass Media: 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- 11. Media Effects on Advertising / David W. Stewart and Scott Ward |
|
12. Principles of Successful Public Communication Campaigns / Ronald E. Rice and Charles Atkin -- 13. Effects of Media on Personal and Public Health / Jane D. Brown and Kim Walsh-Childers -- 14. Media Uses and Effects: A Uses-And-Gratifications Perspective / Alan M. Rubin -- 15. Entertainment as Media Effect / Dolf Zillmann and Jennings Bryant -- 16. Social Aspects of New Media Technologies / Frederick Williams, Sharon Strover and August E. Grant |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Mass media -- Political aspects -- United States.
|
|
Mass media -- United States -- Influence.
|
|
Mass media -- Social aspects -- United States.
|
|
Mass media -- United States -- Psychological aspects.
|
| Author |
Bryant, Jennings.
|
|
Zillmann, Dolf.
|
| LC no. |
93008614 |
| ISBN |
0805809171 |
|
080580918X |
|
