| Description |
xviii, 576 pages : illustrations (chiefly color), maps ; 26 cm |
| Contents |
1. Interpreting media -- Case study : ways of interpreting -- 2. Narratives -- Case study : CSI: Miami and crime fiction -- 3. Genres and other classifications -- Case study : J-horror and the Ring cycle -- 4. Institutions -- Case study : television as institution -- 5. Questions of representation -- Case study : images of migration -- 6. Ideologies and power -- Case study : news -- 7. Industries -- Case study : the major players in the media industries -- Case study : the music industry, technology and synergy -- 8. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity, stardom and marketing -- 10. Research -- Case study : researching mobile phone technologies -- 11. Production organisation -- 12. Production techniques -- 13. Distribution -- Case study : contemporary British cinema -- 14. Documentary and 'reality TV' -- 15. Whose globalisation? -- 16. 'Free choices' in a 'free market'? |
| Summary |
"The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed and accessible guide to concepts and debates. This fourth edition, newly in colour, has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in four main parts, addressing key concepts, media practices, media debates, and the resources available for individual research."--BOOK JACKET |
| Notes |
Previous ed.: 2003 |
| Bibliography |
Includes bibliographical references (pages 553-561) and index |
| Subject |
Mass media.
|
|
Mass media -- Textbooks.
|
| Genre/Form |
Textbooks.
|
| Author |
Stafford, Roy.
|
| LC no. |
2005027571 |
| ISBN |
9780415371421 hardback alkaline paper |
|
9780415371438 paperback alkaline paper |
|
0415371422 hardback alkaline paper |
|
0415371430 paperback alkaline paper |
|
