Title Focus groups as qualitative research / David L. Morgan

Published Newbury Park, Calif. : Sage Publications, [1988] ©1988

Copies

Location	Call no.	Vol.	Availability
W'PONDS	300.723 Mor/Fga		AVAILABLE
MELB	300.723 M847F		AVAILABLE
MELB	300.723 Mor/Fga		AVAILABLE

Description 85 pages ; 23 cm Series Qualitative research methods ; v. 16 Sage university paper Qualitative research methods ; v. 16 Contents Machine derived contents note: Introduction -- Focus Groups as a Qualitative Method -- The Uses of Focus Groups -- Planning for Focus Groups -- Conducting and Analyzing Focus Groups -- Additional Possibilities -- Conclusions Summary "Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description Analysis Social sciences Research Notes "A Sage university paper"--Cover Bibliography Bibliography: pages 81-83 Subject Focus groups. Qualitative research. Social sciences -- Methodology. Social sciences -- Research -- Methodology. Focus Groups. Qualitative Research. Social Sciences. LC no. 88011594 ISBN 0803932081

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