| Description |
xi, 165 pages : illustrations ; 22 cm |
| Series |
Haworth marketing resources |
|
Haworth marketing resources.
|
| Contents |
Ch. 1. Understanding Church and Ministry Marketing -- Ch. 2. Getting Needed Information -- Ch. 3. Planning Marketing Activities -- Ch. 4. Constituent Analysis -- Ch. 5. Marketing Objectives -- Ch. 6. Program Decisions -- Ch. 7. Access Decisions -- Ch. 8. Communications Decisions -- Ch. 9. Contribution Decisions -- Ch. 10. Monitoring and Controlling Marketing Activities -- Appendix A: Sample Church/Ministry Questionnaires -- Appendix B: Sample Marketing Plans |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Church publicity.
|
| Author |
Loudon, David
|
| LC no. |
91004069 |
| ISBN |
1560241772 |
|
