Some comments on the ?why? of behavior -- Conceptualizations of intrinsic motivation -- Intrinsic motivation and development -- The intrinsic motivation of behavior -- Cognitive evaluation theory : effects of extrinsic rewards on intrinsic motivation -- Cognitive dissonance theory : effects of insufficient justification on intrinsic motivation -- Inequity and intrinsic motivation -- Implications and applications -- Pro-attitudinal advocacy : effects of extrinsic rewards on attitudes -- Attribution and motivation -- Perceiving intrinsic motivation in oneself and others
