| Description |
xx, 240 pages : illustrations ; 24 cm |
| Contents |
Foreword / Alfred C. Sikes -- 1. The Changing Business of News: 1920-1985: The tilt of the field in the era of broadcast news -- 2. Tradition Is Not Enough: 1908-1982: A tradition of excellence leads to denial and despair -- 3. Renewed Vision: 1982-1987: Monitor communications as a broad public service -- 4. Sharpened Focus: 1987-1988: A quality news service for television -- 5. Setting the Course: 1989-June 1990: The logic of 24-hour access through cable -- 6. Launch!: June 1990-June 1991: Major course correction and flawless lift-off -- 7. Clouds: July 1991-February 1992: Success in sight, a darkening sky -- 8. Collapse: February-June 1992: From tactical maneuver to strategic retreat and collapse -- 9. Perspective: The Monitor Channel in industry perspective -- 10. Epilogue Notes |
| Summary |
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars |
| Bibliography |
Includes bibliographical references (pages 233-234) and index |
| Subject |
Monitor Channel (Television network)
|
|
Television broadcasting of news -- United States.
|
| LC no. |
98010021 |
| ISBN |
0765603152 (hardcover : alk. paper) |
|
0765603160 (paperback) |
|
