| Description |
vii, 331 pages : illustrations ; 25 cm |
| Series |
Broadcasting & cable series |
|
Broadcasting & cable series.
|
| Contents |
Ch. 1. How the Game Is Played. The New Era of "Live" News. Two Interconnected Teams. The Unique Opportunity for Global TV News. The Big Picture - The Turn-of-the-Century Environment. Playing to Win - The Rules of the Game. Shifting Paradigms, Thinking in New Ways -- Ch. 2. The Global Television News Agencies. Access to Global Coverage. "Live" News and Agency Survival. Worldwide Television News. Associated Press Television. Reuters -- Ch. 3. Global TV News Broadcasters. Cable News Network International. The BBC's World Service Television. Rupert Murdoch's Global Television Plans -- Ch. 4. The Consumers of Global TV News. Consumer Roles. Who Are the Global News Consumers? Paying for News: The Convergence of Self-interests -- Ch. 6. The Americas. English-speaking North America. Latin America -- Ch. 7. Europe, the Middle East, and Africa. Europe. The Middle East and North Africa. Sub-Saharan Africa --Ch. 8. Asia and the Pacific. Asian Governments and the Media |
|
Asia's Global Broadcasting. Challenges. Asian-Pacific Activity -- Ch. 9. News Programs: Where Industry and Consumers Meet. Global TV News Programming. Global TV News Formats -- Ch. 10. Winning: Getting Your Money's Worth. Rule 1: Forget the Rules of the Past; It's a New Game. Rule 2: Forget Past Practices; Even Business Is Different. Rule 3: Be Proactive |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Television broadcasting of news.
|
|
Television broadcasting.
|
| LC no. |
95012540 |
| ISBN |
024080211X |
|
