| Description |
xiv, 235 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.) |
| Series |
NetEffect series |
|
NetEffect series.
|
| Contents |
Introduction -- 1. What is multimedia writing? -- 2. Why are words important? -- 3. Traditional writing vs multimedia writing -- 4. Creating your content -- 5. Make your words work -- 6. Writing with style -- 7. Words as graphic elements -- 8. Formatting text in a multimedia environment -- 9. Special considerations for websites -- 10. Special considerations for visual presentations -- Appendix A. Great (writer-friendly) software for websites and presentations -- Appendix B. Finding help along the way -- Glossary -- Index |
| Summary |
"Many books discuss the larger issues of design, proposals, script writing, and interactive narrative elements. What has been missing is [this,] a book that discusses the place, power, and purpose of words in multimedia applications and that discusses the nuts and bolts of word choice, style, tone, editing, visual hierarchy, and font selections, size, style and color. The book's many references to films, television shows, scientists, filmmakers, television writers, actors, information architects, and human factors experts making it interesting, relevant and fun." - back cover |
| Subject |
Interactive multimedia -- Authorship.
|
|
World Wide Web.
|
|
Web sites -- Design.
|
| LC no. |
2004009537 |
| ISBN |
0130990027 |
|
