| Description |
xiv, 200 pages : illustrations ; 24 cm |
| Contents |
Contents note continued: Force Compaign Parameters to Lowercase -- Keeping Track of your Configuration Changes -- 9.Marketing Campaign Trackng -- How It Works -- How to Tag Links -- Tracking AdWords -- Tracking Other CPC Sources -- Tracking Email -- Email Messages to Complete Conversion Activities -- Embedding Campaign Tags Within a Page -- Understanding Conversion Attribution -- Tracking Internal Marketing Campaigns -- Step 1 Create a New Profile -- Step 2 Tag Your Internal Campaigns -- Step 3 Configure Site Search Settings -- The Reports -- 10.Advanced Tracking Techniques -- Tracking Across Multiple Domains -- How It Works -- Implementation -- Tracking Across Multiple Subdomains -- Implementation -- Tracking Across Multiple Domains with Multiple Subdomains -- Frames and iFrames -- Frames -- iFrames -- E-Commerce Tracking -- How It Works -- Implementation -- Common E-Commerce Problems -- Using E-Commerce Tracking on Non-E-Commerce Sites -- Event Tracking -- |
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Contents note continued: Getting Started with Event Tracking -- Pulling It All Together -- Implementation -- Reporting -- Tracking a Distributed Object -- Custom Variables -- Custom Variable Implementation -- Custom Variable Reporting -- Segmenting Members from Nonmembers -- Custom Variables for E-Commerce -- Custom Variables for Publishers -- Roll-Up Reporting -- 11.Enterprise Implementation Consideration -- Issue #1 Roll-Up Reporting -- Issue #2 Unique Visitors -- Issue #3 Page Tagging -- Issue #4 Hosting External JavaScript -- Issue #5 URL Structure -- Issue #6 Campaign Tracking -- Issue #7 Data Integration -- Issue #8 E-Commerce Data -- Issue #9 AdWords Cost Data -- 12.CRM Integration -- Using Regular Expressions to Extend Goals -- 13.Tools and Add-Ons -- Reporting and Analysis Tools -- Juice Concentrate -- Google Analytics Report Enhancer -- Keyword Trends in Google Analytics -- Debugging Tools -- Firebug -- LiveHTTPHeaders -- Firefox Web Developer -- Regex Coach -- Time |
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Contents note continued: Google Analytics Accounts -- Creating a Google Analytics Account -- Creating Additional Profiles -- Access Levels -- All About Profiles -- Basic Profile Settings -- Profile Name -- Website URL -- Time Zone -- Default Page -- Exclude URL Query Parameter -- E-Commerce Settings -- Tracking On-Site Search -- Applying Cost Data -- 6.Filters -- Filters Fields -- Filters Patterns -- Filter Type -- Include/Exclude Filters -- Search and Replace Filters -- Lowercase/Uppercase Flters -- Advanced Profile Filters -- Predefined Filters -- 7.Tracking Conversions with Goals and Funnels -- Goals -- Time on Site -- Pages Per Visit -- URL Destinations -- Additional Goal Settings -- Tracking Defined Processes with Funnels -- 8.Must-Have Profiles -- Profile Roles -- Raw Data Profile -- Master Profile -- Test Profile -- Access-Based Profiles -- Using Profiles to Segment Data -- Exclude Internal Traffic -- Include Valid Traffic -- Force Request URI to Lowercase -- |
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Machine generated contents note: 1.Introducing Web Analytics -- Defining Web Analytics -- Quantitative and Qualitative Data -- The Continuous Improvement Process -- Measuring Outcomes -- What Google Analytics Contributes -- How Google Analytics Fits in the Analytics Ecosystem -- 2.Creating an Implementation Plan -- Gather Business Requirements -- Analyze and Document Website Architecture -- Create an Account and Configure Your Profile -- Configure the Tracking Code and Tag Pages -- Tag Marketing Campaigns -- Create Additional User Accounts and Configure Reporting Features -- Perform Optional Configuration Steps -- 3.Under the Covers: How Google Analytics Works -- Data Collection and Processing -- Reports -- About the Tracking Code -- The Mobile Tracking Code -- App Tracking -- The (Very) Old Tracking Code: urchin.js -- 4.Tracking Visitor Clicks, Outbound Links, and Non-HTML Files -- About the Tracking Cookies -- 5.Google Analytics Accounts and Profiles -- |
| Summary |
This practical guide shows you how Google Analytics works and how you can configure it to meet the needs of your business. As well as basic features it will teach advanced techniques such as event tracking, custom variables and customer relationship management integration. A useful resource for both developers and marketers |
| Notes |
Includes index |
| SUBJECT |
Google Analytics. http://id.loc.gov/authorities/names/n2008002694
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| Subject |
Internet searching -- Statistical services.
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Internet users -- Statistics -- Data processing.
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Web usage mining -- Computer programs.
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| ISBN |
0596158009 (paperback) |
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9780596158002 (paperback) |
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