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Book
Author Stibel, Jeffrey M.

Title Wired for thought : how the brain is shaping the future of the Internet / Jeffrey M. Stibel ; with the collaboration of Erik Calonius and Peter Delgrosso
Published Boston, Mass. : Harvard Business Press, [2009]
©2009

Copies

Location Call no. Vol. Availability
 MELB  004.019 Sti/Wft  AVAILABLE
Description xxxi, 202 pages : illustrations, map ; 25 cm
Contents Preface: BrainGate -- Introduction: the Internet is a brain -- The thinking machine -- Darwin's cloud -- A wise guess -- Too much of a good thing -- Creative destruction -- A web of neurons -- Searching for the right words -- The limits of networks -- The social networks -- The new rules of the brain, business, and beyond -- A ghost on the Web -- Epilogue: the brain of the new machine
Summary "If you want to succeed on the Internet, forget trying to understand how the latest Web phenomenon works. Instead, you need to understand how the mind works. According to Jeffrey Stibel, the Internet is evolving into a brain - and the Web sites, communities, networks, and companies that leverage this insight will own the future. In Wired for Thought, he takes readers on a journey into the world of "neuron hunters" who are using their knowledge of the Internet's brainlike powers to create online businesses."
"Viewing Web sites as the "neural networks" of the Internet, Stibel describes how ideas live, die, and spread like genetic material across the Web, quickly transforming the Internet from a mere repository of information to a "prediction machine" that can recognize patterns and intuit meaning. Through intriguing examples from Google, MySpace, The Search Agency, and others, Wired for Thought shows how this evolution is playing out - and offers practical advice and compelling predictions for innovators."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject Internet.
Thought and thinking.
Artificial intelligence.
Brain-computer interfaces.
Author Calonius, Erik.
Delgrosso, Peter.
LC no. 2009007984
ISBN 9781422146644 hardback alkaline paper
1422146642 hardback alkaline paper