| Description |
222 pages : illustrations, ; 22 cm |
|
4 3/4 in |
| Summary |
Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover |
| Notes |
Includes bibliographical references: p. 220-222 |
| Bibliography |
Bibliography: pages 220-222 |
| Notes |
System requirements for accompanying CD-ROM: Microsoft Word; Microsoft Excel |
| Subject |
Advertising -- Shopping centers.
|
|
Shopping centers -- Marketing.
|
| Genre/Form |
Sound recordings.
|
| ISBN |
0977508609 |
|
9780977508600 (paperback) |
|
