Title Polls, pollsters, and public opinion : a guide for decision-makers / Clifford Young, Kathryn Ziemer

Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2024

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Description 1 online resource (xv, 231 pages) : illustrations Series Methodological tools in the social sciences Methodological tools in the social sciences. Summary "This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess"-- Provided by publisher Bibliography Includes bibliographical references and index Notes Print version record Subject Public opinion. Public opinion -- Political aspects Public opinion polls. Political science -- Decision making. public opinion polls. Political science -- Decision making Public opinion Public opinion -- Political aspects Public opinion polls Genre/Form Electronic books Form Electronic book Author Ziemer, Kathryn, 1984- author. ISBN 9781108855310 1108855318

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