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Author Zhu, Yunxia.

Title Written communication across cultures : a sociocognitive perspective on business genres / Yunxia Zhu
Published Amsterdam ; Philadelphia : J. Benjamins Pub., [2005]
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Description 1 online resource (xviii, 215 pages) : illustrations
Series Pragmatics & beyond, 0922-842X ; new ser., v. 141
Pragmatics & beyond ; new ser., v. 141. 0922-842X
Contents Written Communication across Cultures; Editorial page; Title page; LCC data; Table of contents; List of figures; List of tables; Notation conventions; Preface; Introduction and outline; Communication across cultures; Conceptual framework; Research design; Comparing English and Chinese sales letters; Comparing English and Chinese sales invitations; Comparing English and Chinese business faxes; Cross-cultural genre teaching; Summaries and conclusions; References; Appendix 1. The most effectives Chinese letters; Appendix 2. Questionnaire form; Name index; Subject index
Summary Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represe
Bibliography Includes bibliographical references (pages 189-202) and indexes
Notes Print version record
Subject Business communication.
Chinese language -- Discourse analysis.
English language -- Discourse analysis.
Intercultural communication.
Written communication.
Form Electronic book
ISBN 9027294100 (electronic bk.)
9789027294104 (electronic bk.)