Title Suning's CSR ecosystem / Zhang Zhe (Management School, Fudan University) Gu Chenyan (Management School, Fudan University)

Published Bingley, U.K. : Management School, Fudan University, 2015 ©2015

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Description 1 online resource (1 page) : illustrations Series Management School, Fudan University, 2632-7635 Notes Suning Group launched Suning.com when its chain stores were developing at the highest speed, realizing the transformation to an Internet retailer. Suning continued to follow the growth strategy of "Technological transformation and Smart Services", and was renamed Suning Commerce Co. Ltd. It launched a business model of "e-commerce + stores + retail service providers". Riding on the brand new O2O business model, Suning is thinking and practicing from simple donation to actual implementation, from constructing public welfare network to extending CSR ecosystem in a bid to advance towards deeper and more extensive Internet economy, and to create greater social value Bibliography Includes bibliographical references and index Notes Print version record Subject Social responsibility of business -- Case studies Electronic commerce -- Case studies Business ethics & social responsibility. Business & Economics -- General. Electronic commerce. Social responsibility of business. Genre/Form Case studies. Form Electronic book Author Chenyan, Gu, author

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