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Book Cover
E-book
Author Zhang, Li, 1977-

Title News media and EU-China relations / Li Zhang
Published New York, NY : Palgrave Macmillan, 2011
Online access available from:
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Description 1 online resource (230 pages) : illustrations
Series Palgrave Macmillan series in international political communication
Palgrave Macmillan series in international political communication.
Contents Introduction -- Soft power, country image and media-policy interrelations in international politics -- Media perception and influencing factors. The changing images of China : a longitudinal representation in the European transnational media -- The changing images of the EU : a longitudinal representation in The people's daily -- News media-foreign policy interrelations. China's national interests, foreign policy and the media coverage of the EU -- Media influence : media coverage and the EU's China policy-making -- Policy indexing : media coverage and the EU's human rights policy regarding China -- Discussions and conclusions
Soft power, country image and media-policy interrelations in international politics * Part One: Media Perception and Influencing Factors * The changing images of China: A longitudinal representation in the European transnational media * The Changing Images of the EU: A longitudinal representation in the People's Daily * Part Two: News Media -- Foreign Policy Interrelations * China's national interests, foreign policy and the media coverage of the EU * Media influence: Media coverage and the EU's China policy-making * Policy indexing: Media coverage and the EU's human rights policy regarding China * Discussions and Conclusions
Summary An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations
Bibliography Includes bibliographical references and index
Notes Print version record
Subject European Union -- Press coverage -- China.
European Union -- Relations -- China.
Mass media and international relations -- China.
Mass media and international relations -- European Union countries.
Mass media -- China -- Influence.
Mass media -- European Union countries -- Influence.
China -- Press coverage -- European Union countries.
China -- Relations -- European Union countries.
Form Electronic book
Author Palgrave Connect (Online service)
ISBN 0230118631 (electronic bk.)
1349289469
9780230118638 (electronic bk.)
9781349289462
(print)