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Book Cover
E-book
Author Zboray, Ronald J., author.

Title Literary dollars and social sense : a people's history of the mass market book / Ronald J. Zboray and Mary Saracino Zboray
Published New York : Routledge, 2005
©2005

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Description 1 online resource (xxix, 325 pages) : illustrations
Contents In and out of print -- Textual appearances -- From the outside looking in -- Inside and outside the literary marketplace
Summary Prior to the Civil War, publishing in America underwent a transformation from a genteel artisan trade supported by civic patronage and religious groups to a thriving, cut-throat national industry propelled by profit. Literary Dollars and Social Sense represents an important chapter in the historical experience of print culture, it illuminates the phenomenon of amateur writing and delineates the access points of the emerging mass market for print for distributors consumers and writers. It challenges the conventional assumptions that the literary public had little trouble embracing the new literary marketing that emerged at mid-century. The book uncover the tensions that author's faced between literature's role in the traditional moral economy and the lure of literary dollars for personal gain and fame. This book marks an important example in how scholars understand and conduct research in American literature
Bibliography Includes bibliographical references (pages 221-289) and index
Notes Description based on print version record
Subject Book industries and trade -- United States -- History -- 19th century
Books and reading -- United States -- History -- 19th century
Books -- United States -- Marketing -- History -- 19th century
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling -- General.
Book industries and trade
Books and reading
Books -- Marketing
Buchhandel
Verlag
Boekhandel.
Distributie.
Marketing.
Lezen.
United States
USA
Genre/Form Electronic books
History
Form Electronic book
Author Zboray, Mary Saracino, 1953- author.
ISBN 9781136729539
1136729534
9781299978454
1299978452
9781315024417
1315024411
9781136729676
1136729674
9781136729607
1136729607