Title The amazonisation of second hand technical equipment : Topotrade case / authored by Aliaa Khoury (Department of Research, ESA Business School, Beirut, Lebanon), Nayla Menhem (Department of Business, Lebanese University, Beirut, Lebanon), Liliane Elias Youakim (Department of Business, Lebanese University, Beirut, Lebanon), and Yara Salame (Department of Research, ESA Business School, Beirut, Lebanon)

Published Bingley, U.K. : Emerald Publishing Limited, 2020 ©2020

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (7 pages) : 19 illustrations ; cm Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 2 Notes This case reflects a classic approach to entrepreneurship based on entrepreneurial resources and opportunities. It also provides a vehicle for discussing the key features of a business model. It also addresses key strategic choices such as whether to replicate a business model or not This case study sets out the story of an entrepreneur: Zein Rachidi. It describes his history and the key milestones in his professional development until the creation and development of his own startup "Topotrade" the first online market place for used topography equipment. It also exposes his development plan, his will to scale up his business by replicating the same business model of Topotrade in a new market, that of used biomedical equipment This case is written mainly with a view to its use in the context of entrepreneurship courses for undergraduate students in management, as well as for entrepreneurs who can compare Zein's trajectory to their own. This case is designed for students also suitable for courses in basic strategy, strategy and change and disruptive business models Teaching Notes are available for educators only Bibliography Includes bibliographical references and index Notes Print version record Subject Internet marketing -- France -- Paris Entrepreneurship -- France -- Paris New business enterprises -- France -- Paris Business & Economics -- Marketing / Telemarketing. Market research. Form Electronic book Author Menhem, Nayla, author Youakim, Liliane Elias, author Salame, Yara, author

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