| Description |
1 online resource (187 p.) |
| Series |
Routledge Research in Cultural and Media Studies |
|
Routledge Research in Cultural and Media Studies
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Chapter 1: The Emergence of East Asian Media Systems -- Introduction -- How to Understand the Evolution of East Asian Popular Culture -- East Asian Popular Culture from the Global South Perspectives -- Major Goals of the Study -- Organization of the Book -- Notes -- References -- Chapter 2: Encounters with Western Media Theory: East Asian Perspectives -- Introduction -- Westernization Processes of the East -- The Necessity of Collaborative Work in Asian Media Studies |
|
Spreadability of Locally Originated Work -- Interdisciplinarity -- Historical Process -- The Creation of Local Paradigms within the Global Context -- Convergence of the Transnational and Digital Platforms -- Conclusion -- References -- Chapter 3: Understanding Hybridization in East Asia -- Introduction -- Cultural Politics in East Asian Popular Culture -- Hybridity in the Korean Wave in the Digital Platform Era -- Depoliticization of Japanese Popular Culture -- Politicization of Korean Popular Culture in the Hybridization Process -- Conclusion -- Notes -- References |
|
Chapter 4: Japan Goes Beyond Asia: Status in the Asian Global South -- Introduction -- Is Geography Still Working in the Discourse of the West vs. the East? -- Modernization Process in Japanese Society -- Japanese Cultural Power vs. Economic Power in the 21st Century -- De-Westernized Cultural Power vs. Westernized Cultural Power -- Conclusion -- References -- Chapter 5: The Global South Debate in Cultural Regionalization -- Introduction -- Establishment Cultural Regionalization in East Asia -- Cultural Flows within East Asia and Beyond the Region |
|
Practicing Cultural Regionalization in East Asia -- Dimensions of Cultural Regionalization in East Asia -- Conclusion -- References -- Chapter 6: The Rise of East Asian Digital Platforms -- Introduction -- Understanding Digital Platforms -- The Advent of East Asian Digital Platforms -- Growth of East Asian Instant Messengers -- Power Relations between Local OTT Platforms and Global OTT Platforms -- Asymmetrical Power Relations between the Global North and the Global South -- Conclusion -- Notes -- References |
|
Chapter 7: Digital Culture in East Asia: Personalization Systems in the Digital Platform Era -- Introduction -- Personalization of Popular Culture -- YouTube's Personalization in the Cultural Sphere -- Netflix's Personalization -- The Personalization of Culture: The Relationship between Platforms and Audiences -- Power Relations between the Global North and the Global South in the Platform Era -- Conclusion -- Notes -- References -- Chapter 8: The Global South Toward the Global North -- Introduction -- Summaries of Discussions -- The Global South toward the Global North -- Conclusion -- Note |
| Notes |
Description based upon print version of record |
| Bibliography |
References |
| Subject |
Mass media
|
|
Mass media.
|
| Form |
Electronic book
|
| ISBN |
9781000777888 |
|
100077788X |
|
