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Title Innovation in India : the future of offshoring / edited by Suseela Yesudian-Storfjell
Published Basingstoke : Palgrave Macmillan, 2011

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Description 1 online resource
Contents Preface Phanish Puranam -- Acknowledgements -- Notes on Contributors -- Symphony Services ₆ Playing a Different Tune; K. Balakrishnan -- Globalization of Research and Development Centre: How GE does it in India; B. Chaklader -- Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively; R. Gera -- The Offshoring Industry in India: Moving up the Value Chain?; D.R. John -- Dr Reddy's Custom Pharmaceutical Services: A Tailor-made Breakthrough Strategy in Pharma Offshoring?; A. Rajayya -- Legal Process Outsourcing Opportunity and Cobra Legal Solutions; S. Ramachandran -- eInfochips: Product, Delivery and Service Differentiation; V.K. Sapovadia
Summary We know today, in great detail, many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater 'value added' and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics, and b) innovations in the processes used to deliver their services to clients in support functions such as customer contact, back-office, IT infrastructure maintenance, and software development. The case studies in this volume examine whether the move towards greater levels of innovation is the future for the services offshoring industry in India
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Offshore outsourcing -- India -- Case studies
BUSINESS & ECONOMICS -- Outsourcing.
Offshore outsourcing
India
Genre/Form Case studies
Form Electronic book
Author Yesudian-Storfjell, Suseela
ISBN 9781137268556
1137268557
9781283867405
1283867400