Title Creating the virtual store : taking your web site from browsing to buying / Magdalena Yeşil

Published New York : John Wiley & Sons, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
W'PONDS	381.10285467 Yes/Ctv		AVAILABLE

Description xx, 364 pages : illustrations ; 24 cm Contents Ch. 1. Introducing the Virtual Store -- Ch. 2. Planning the Virtual Store -- Ch. 3. Designing the Shopping Experience -- Ch. 4. Getting to Know Your Virtual Customers -- Ch. 5. Advertising and Promoting Your Virtual Store -- Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You -- Ch. 7. Understanding Virtual Legality -- Ch. 8. Preparing for the Future Analysis Virtual stores Notes Includes index Bibliography Includes bibliographical references (pages 353-356) and index Subject Consumer behavior -- United States. Internet marketing. Retail trade -- Computer networks. Teleshopping. Retail trade surveys -- United States. World Wide Web. LC no. 96032926 ISBN 0471164941 (paperback: alk. paper)

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