| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
This case is on the development course of Dingdong (Cayman) from its birth to its rapid expansion. It introduces how the company quickly adjusted its business model and operating strategy to cope with the complex and changeable fresh e-commerce market. Originally a business providing community life services since its foundation in 2017, Dingdong (Cayman) has transformed itself into a fresh e-commerce company. After making adjustments to its business model and operating strategy three times, Dingdong (Cayman) completed the strategic transition from grocery surrogate shopping to comprehensive self-operation, and built its own commercial fortress. In 2019, the total revenue of the company was RMB 5 billion. Upon the outbreak of COVID-19, its monthly revenue exceeded RMB 1.2 billion in February 2020, and the year's total revenue was expected to reach RMB 15̃18 billion |
| Notes |
Description based on XML content |
| Subject |
Grocery trade -- Case studies
|
|
Electronic commerce -- Case studies
|
|
Electronic commerce
|
|
Grocery trade
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Yangbo, Chen, author
|
|
Yi, Liu, active 2023, author
|
| ISBN |
9781529622034 |
|
1529622034 |
|
