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Book Cover
E-book
Author Yallop, Olivia, author

Title Break the Internet : in pursuit of influence / Olivia Yallop
Published Brunswick, Victoria : Scribe Publications, 2021
©2021

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Description 1 online resource
Contents 1 THE MILLION-FOLLOWER POLICY -- 2 THE 'INFLUENCER' FACTOR -- 3 EXTREMELY ONLINE -- 4 HYPE HOUSES, #RELATIONSHIPGOALS, AND KIDFLUENCERS -- 5 CREATOR ECONOMICS -- 6 SPILLING THE TEA -- 7 PLATFORMS VS THE PEOPLE -- 8 LOGGING OFF
Summary Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrolls in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture
Bibliography Includes bibliographical references
Notes Description based on print version record
Subject Social media.
Internet marketing.
Internet advertising.
Social media and society.
Internet personalities.
social media.
Society & culture: general.
Sales & marketing.
Internet & WWW industries.
Media studies.
Cultural studies.
Computers / Web / Social Media.
Computers - Social Aspects - General.
Social Science - Popular Culture.
Business & Economics - E-commerce - Internet Marketing.
Business & Economics - Industries - Media & Communications Industries.
Social Science / Media Studies.
Internet advertising
Internet marketing
Internet personalities
Social media
Social media and society
Computing & IT: consumer and user guides.
Social media / social networking.
Ethical & social aspects of IT.
Popular culture.
Impact of science & technology on society.
Web-marketing.
E-commerce: business aspects.
Media, entertainment, information & communication industries.
Digital or internet economics.
Media studies: internet, digital media & society.
Cultural & media studies.
Online finance & investing.
Form Electronic book
ISBN 1922586072
9781922586070