| Description |
1 online resource (xv, 351 pages) : illustrations |
| Contents |
One-to-One Web Marketing Overview -- One-to-One Web Site Personalization -- One-to-One E-Mail -- One-to-One Web Advertising and Promotion -- One-to-One Web Community -- One-to-One Web Data Analysis -- One-to-One Web CRM -- One-to-One Web Collaboration -- One-to-One Web Privacy -- The One-to-One Web Marketing Future |
| Summary |
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement |
| Notes |
"Wiley computer publishing." |
|
Includes index |
|
Print version record |
| Subject |
Internet marketing.
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Market segmentation.
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Web sites -- Design.
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Internet advertising.
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BUSINESS & ECONOMICS -- International -- Marketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Exports & Imports.
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Internet advertising
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Internet marketing
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Market segmentation
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Web sites -- Design
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Internet.
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Segmentering.
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Websites.
|
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Reclame.
|
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Relatiemarketing.
|
| Form |
Electronic book
|
| Author |
Kania, Deborah, 1963-
|
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Yaeckel, Beth
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Allen, Cliff, 1948-
Internet world guide to one-to-one Web marketing.
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| ISBN |
0471013714 |
|
9780471013716 |
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