Title Asia Pacific Breweries : achieving growth through regionalization / Nitin Pangarkar, Jie Wu

Published London : NeilsonJournals Publishing, 2009

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, especially Tiger. More importantly, the company had established a strong presence in rapidly growing markets such as Vietnam, Cambodia, and the Hainan province of China, thus enhancing the company's growth prospects. Despite repeated attempts at reorganization, profitability in China had remained elusive, however! APB's management was wondering if changes in its portfolio and resource allocation might further improve overall performance Notes Originally Published InPangarkar, N., & Wu, J. (2009). Asia Pacific Breweries: Achieving growth through regionalization. Journal of International Business Education, 4(1), 47-72. JIBE4-0CS3 Description based on XML content Subject Asia Pacific Breweries (Singapore) -- Management SUBJECT Asia Pacific Breweries (Singapore) fast (OCoLC)fst02052297 Subject Organizational change -- Singapore -- Case studies Beer -- Singapore -- Marketing -- Case studies Beer -- Vietnam -- Marketing -- Case studies Beer -- Cambodia -- Marketing -- Case studies Beer -- China -- Hainan Sheng -- Marketing -- Case studies Corporations -- Growth -- Case studies Beer -- Marketing. Corporations -- Growth. Management. Organizational change. Cambodia. China -- Hainan Sheng. Singapore. Vietnam. Genre/Form Case studies. Form Electronic book Author Wu, Jie, active 2009, author ISBN 9781526460950 1526460955

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