| Description |
168 pages : illustrations ; 23 cm |
| Contents |
Ch. 1. Why? -- Ch. 2. What is copy? -- Ch. 3. How to produce the publication -- Ch. 4. Photocopying -- Ch. 5. Small offset printing -- Ch. 6. On a larger scale -- Ch. 7. The service bureau -- Ch. 8. Producing the pages -- Ch. 9. Illustrations -- Ch. 10. Layout and design -- Ch. 11. A typical issue -- Ch. 12. Pasteup -- Ch. 13. Computer production -- Ch. 14. The e-zine -- Ch. 15. Economics (and ads) -- Ch. 16. Distribution -- Ch. 17. The legal side |
| Summary |
The leading book for those entering the field of publication production whether it's a photocopied club newsletter or a magazine. It explains how to start modestly and work up, and how to successfully employ the services of others. Everything is here from writing the text, selling the ads, artwork, printing etc |
| Notes |
Includes index |
|
Previously published as: How to start and produce a magazine (or newspaper), 1991 |
| Subject |
Newsletters -- Handbooks, manuals, etc.
|
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Newsletters -- Publishing.
|
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Periodicals -- Publishing.
|
| Author |
Woolf, Gordon, 1941-
How to start and produce a magazine (or newspaper)
|
| ISBN |
1875750150 (paperback) |
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