| Description |
1 online resource |
| Contents |
Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions |
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EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle |
| Summary |
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you''re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Small business -- Public relations.
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Public relations.
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public relations.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Public relations.
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Small business -- Public relations.
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| Form |
Electronic book
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| ISBN |
9780814434376 |
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0814434371 |
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