| Description |
1 online resource |
| Summary |
Annotation Maximize the power of Magento 2 to improve your e-commerce businessAbout This Book*Strategic planning for maximizing your Magento 2 store's operations and sales.*Important guidelines and advice for optimizing your Magento 2 store.*Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.Who This Book Is ForThis guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.What You Will Learn*Strategies for creating multiple stores within a single Magento installation.*Use of complex product types such as bundles, downloadables and virtual products.*Configuring payments, shipping and taxes.*Accommodating multiple languages and currencies.*Installing and configuring themes.*Managing content and search engine optimization.*Creating promotions, up-sells and cross-sells.*Leveraging the customer relationship features of Magento 2.*Securing and optimizing your installation.In DetailMagento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business.The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence |
| Notes |
Online resource, title from PDF title page (Ebsco, viewed on July 28, 2016) |
| Subject |
Electronic commerce -- Computer programs
|
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Magento (Web site development tool)
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BUSINESS & ECONOMICS / Industrial Management
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BUSINESS & ECONOMICS / Management
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BUSINESS & ECONOMICS / Management Science
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BUSINESS & ECONOMICS / Organizational Behavior
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Electronic commerce -- Computer programs
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Magento (Web site development tool)
|
| Form |
Electronic book
|
| Author |
Williams, Cyndi, author
|
| ISBN |
9781783288267 |
|
1783288264 |
|
