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Author Willcox, Matthew, author.

Title The business of choice : how human instinct influences everyone's decisions / Matthew Willcox
Edition Second edition
Published United Kingdom : Emerald Publishing, 2020
Online access available from:
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Description 1 online resource
Contents Chapter 1. The Business of Choice Chapter 2. The Ever-Advancing Science of Choice Chapter 3. The Natural History of Choice Chapter 4. Shortcuts Versus Analysis-Ignoring Is Decisional Bliss Chapter 5. Getting Familiar Chapter 6. Thanks for Sharing (Whether You Meant to or Not) Chapter 7. Now, and the Future-Different Places with Different Rules Chapter 8. Loss and Ownership Chapter 9. Make People Feel Smart, Attractive-or Even Lucky Chapter 10. Make It Easy-For the Mind and the Body Chapter 11. Never Be Above Comparison Chapter 12. If Content Is King, Context Is Queen Chapter 13. Same and Different; Nature and Nurture Chapter 14. The Power of Affirmation Chapter 15. Think Differently about Market Research Chapter 16. Think Differently about How You Work Chapter 17. Choosing Without Choosing-Artificial Intelligence and Choice
Notes Previous edition: Upper Saddle River: Pearson, 2015
Description based on CIP data; resource not viewed
Subject Brand choice.
Branding (Marketing)
Consumer behavior.
Brand choice.
Branding (Marketing)
Consumer behavior.
Form Electronic book
ISBN 1839820705