| Description |
1 online resource |
| Contents |
Chapter 1. The Business of Choice Chapter 2. The Ever-Advancing Science of Choice Chapter 3. The Natural History of Choice Chapter 4. Shortcuts Versus Analysis-Ignoring Is Decisional Bliss Chapter 5. Getting Familiar Chapter 6. Thanks for Sharing (Whether You Meant to or Not) Chapter 7. Now, and the Future-Different Places with Different Rules Chapter 8. Loss and Ownership Chapter 9. Make People Feel Smart, Attractive-or Even Lucky Chapter 10. Make It Easy-For the Mind and the Body Chapter 11. Never Be Above Comparison Chapter 12. If Content Is King, Context Is Queen Chapter 13. Same and Different; Nature and Nurture Chapter 14. The Power of Affirmation Chapter 15. Think Differently about Market Research Chapter 16. Think Differently about How You Work Chapter 17. Choosing Without Choosing-Artificial Intelligence and Choice |
| Notes |
Previous edition: Upper Saddle River: Pearson, 2015 |
|
Description based on CIP data; resource not viewed |
| Subject |
Brand choice.
|
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Branding (Marketing)
|
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Consumer behavior.
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Brand choice.
|
|
Branding (Marketing)
|
|
Consumer behavior.
|
| Form |
Electronic book
|
| ISBN |
1839820705 |
|
1839820721 |
|
9781839820700 |
|
9781839820724 |
|
