| Description |
1 online resource (222 pages) |
| Contents |
The Impossible Advantage; Contents; About the authors; Foreword; The surprising limitation of the World's Number One business strategy; It's time to think radically about growth; First Game Strategy: redefining the measures of performance; Second Game Strategy: reshaping the market landscape; Third Game Strategy: restaging the competitive confrontation; Fourth Game Strategy: taking the Game to the next level; How your business can profit from Game Strategy; After the Game; Postscript: how Game Strategy differs from Game Theory; Thanks!; Index |
| Summary |
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the |
| Notes |
Print version record |
| Subject |
Commerce.
|
|
Competition
|
|
Commerce
|
|
Commerce
|
|
Competition
|
| Form |
Electronic book
|
| Author |
Buchholz, Andreas
|
|
Wiley, Ned
|
| ISBN |
9780470743058 |
|
0470743050 |
|
