Title Pet insurance, meeting engagement, and digital marketing

Published Chicago, IL : American Marketing Association, 2014

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (4 min., 15 sec.)) : sound, colour Series AMA-TV AMA-TV Summary In this episode, AMA TV looks into the expanding world of pet health insurance. It also explores how to motivate individual participation in company meetings Performer Interviewee, Ken Strong ; presenters, Skip Weisman, Randell Mauricio, Eva Kovacs Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 14, 2016) Subject Pet industry -- Marketing Pet owners -- Insurance requirements Internet marketing. Internet marketing. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Strong, Ken, interviewee Weisman, Skip, on-screen presenter Mauricio, Randell, on-screen presenter Kovacs, Eva, on-screen presenter ISBN 9781473986428 1473986427

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