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Author Lakoff, George.

Title Your brain's politics : how the science of mind explains the political divide / George Lakoff and Elisabeth Wehling
Published Luton, Bedfordshire : Andrews UK, 2016

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Description 1 online resource (93 pages)
Series Societas : essays in political & cultural criticism ; v. 59
Societas (Imprint Academic (Firm))
Contents Normal thought : reasoning in metaphors -- How to parent a nation : the role of idealized family models for politics -- Moral politics theory : the strict father and nurturant parent models -- Morality, times two : how we acquire and navigate two moral systems -- Deciding politics : why people vote values -- Political framing : value laden words -- "God bless America" : religion, metaphor, and politics -- Words with no (single) meaning : communication and contested concepts -- "Once upon a time ..." : the fairytale of objective journalism
Summary At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"? The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition --the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called "middle" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion. In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter
Bibliography Includes bibliographical references (pages 126-141)
Notes Print version record
Subject Political psychology.
Cognitive science.
Communication in politics.
psychology
political science
political communication
Cognitive science
Communication in politics
Political psychology
Form Electronic book
Author Wehling, Elisabeth, author
ISBN 9781845409241
1845409248