Title The global power of the purse : how women are leading the way in the 21st century economy / Fara Warner

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

Copies

Description 1 online resource (1 streaming video file (44 min.) : color, sound) Series Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 Henry Stewart talks. Business & management collection. Marketing to women Contents Contents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Women consumers -- Marketing Form Streaming video

  Permalink