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Book Cover
E-book
Author Long, Paul

Title Media Studies : Texts, Production, Context
Edition 2nd ed
Published Hoboken : Taylor and Francis, 2014

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Description 1 online resource (531 pages)
Contents Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of contributors; Guided tour; Acknowledgements; Introduction: Getting started: 'doing' media studies; What is media studies?; The context of media and media studies; How to use this book; What then will this book enable you to do?; Getting started -- just do it; Suggested reading sources; Part One: Media texts and meanings; Chapter 1 How do media make meaning?; Thinking about media meanings; Thinking about media as texts; Analytical tools: rhetoric; Analytical tools: semiology; Summary; Further reading
Chapter 2 Organising meaning in media texts: genre and narrativeAsking questions about genre and narrative; Studying genre; Narrative, narratology and genre study; Bringing genre and narrative together; Summary; Further reading; Chapter 3 Media representations; Asking questions about representations; Conceptualising and defining representation; Media professionals and the 'politics' of representation; Method: content analysis; Representations of individuality: stars, personalities, celebrities; Summary; Further reading; Chapter 4 Reality media; Thinking about 'reality media'
Conceptualising reality and realismDominant practices and forms of reality media; Reality, truth, freedom, ethics and responsibility; Summary; Further reading; Appendix: Analysing texts; Part Two: Producing media; Chapter 5 The business of media; Thinking about media businesses; Investigating media businesses; Political economy of media; Organisational studies; The culture of production -- media professionals, creative workers; Media business in the digital age; Summary; Further reading; Chapter 6 Media regulation and policy; Thinking about media regulation and policy
Regulation and public policyPolicy and regulation analysis; Issues in policy and regulation; Summary; Further reading; Chapter 7 Media production in a global age; Thinking about global media production; What's global about global media?; Studying the impact of global media -- further themes and ideas; Summary; Further reading; Part Three: Media audiences; Chapter 8 Producing audiences: what do media do to people?; Thinking about audiences; What is an audience?; Propaganda and manipulating audiences; Media effects and moral panics; From effects to influence; Summary; Further reading
Chapter 9 Investigating audiences: what do people do with media?Thinking about what audiences do with media texts; Identifying audience activity; From 'effects' to uses and gratifications; Discovering the audience: media, context and meaning; Researching media audiences; Ethics and audience research; Summary; Further reading; Part Four: Media and social contexts; Chapter 10 Media power; Thinking about media power; Conceptualising power; Media and power; Ideology; Discourse, power and media; Summary; Further reading; Chapter 11 Conceptualising mass society
Summary Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features:Five sections - media texts and meanings; produci
Notes Asking questions about 'mass society' and media
Print version record
Subject Mass media -- Textbooks
LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES -- Rhetoric.
REFERENCE -- Writing Skills.
Mass media
Genre/Form Textbooks
Form Electronic book
Author Wall, Tim
ISBN 9781317860785
1317860780