| Description |
1 online resource (682 pages) |
| Contents |
The Handbook of Global Health Communication; Contents; Notes on Contributors; Acknowledgments; Introduction; Part I Perspectives on Communication and Global Health; 1 Theoretical Divides and Convergence in Global Health Communication; 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices; 3 Rethinking Health Communication in Aid and Development; 4 Toward a Global Theory of Health Behavior and Social Change; Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context; 5 The Impact of Health Communication Programs |
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6 Promoting Health through Entertainment-Education Media: Theory and Practice7 Interpersonal Health Communication: An Ecological Perspective; 8 Community Health and Social Mobilization; 9 Health, News, and Media Information; 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua; 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix; 12 Global E-health Communication; 13 Managing Fear to Promote Healthy Change; 14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS |
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Part III Case Studies of Applied Theory and Innovation15 Mobile Phones: Opening New Channels for Health Communication; 16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research; 17 Participatory Health Communication Research: Four Tools to Complement the Interview; 18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration; 19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Influenza Control |
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20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People; 22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India; 23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach; 24 Positive Deviance, Good for Global Health |
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25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States26 "Children can't wait": Social Mobilization to Secure Children's Rights to Social Security; Part IV Crosscutting Issues; 27 Capacity Building (and Strengthening) in Health Communication: The Missing Link; 28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership; 29 Communication and Public Health in a Glocalized Context: Achievements and Challenges; Part V Conclusions: Rethinking the Field |
| Summary |
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social changeBrings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens i |
| Notes |
30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication |
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Print version record |
| Subject |
Communication in medicine -- Handbooks, manuals, etc
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Communication in public health -- Handbooks, manuals, etc
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World health -- Handbooks, manuals, etc
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Communication in medicine
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Communication in public health
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World health
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| Genre/Form |
Electronic books
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Handbooks and manuals
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| Form |
Electronic book
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| Author |
Waisbord, Silvio
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| ISBN |
9781118241820 |
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1118241827 |
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